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Any artist - signed or unsigned - can deliver premium music video content through Vevo. To get started, artists need to distribute to us through one of our content partners – be it a major label like Universal Music Group or Sony, or an independent distributor.

Some of our partners are listed below:

If the artist already has a YouTube channel, their label or distributor can request a new Vevo channel, which can be merged with their existing channel as an Official Artist Channel (or OAC). It will be marked as verified by the music note icon next to the channel name.

These requests must be made directly to YouTube via the artist’s label or distributor. All content uploaded to either channel will publicly display on the single OAC once the merge is complete.

Vevo is the largest network of music channels on YouTube, with more than 450,000 videos from artists of all levels and genres. Over the last 10 years, fans have come to recognize the Vevo logo as a verified indicator of premium, official content from the artists they are searching for and those they’ve yet to discover.

In addition to YouTube, Vevo also distributes its extensive library of music videos to a number of other syndication partners including Apple TV, Pluto TV, Samsung TV, and Roku. See a full list of our partners here.

Vevo’s team of expert music programmers curates the promotion of videos across our network - both on and off YouTube - and all artists who choose to distribute their content through Vevo are eligible for this strategic editorial support.

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In addition to supporting videos created by artists (official, lyric, audio, teasers, etc), Vevo films nearly 1,000 pieces of original content each year, supporting both established and emerging artists. Labels and distributors can contact Vevo throughout the year to advocate for their artists’ participation in these original-content opportunities.